Hello
Like Michelle Wainwright, this Michelle is committed to making a difference.
Michelle Huete
Growth Architect. Loyalty Engineer. Marketer.
My knack for crafting growth and retention strategies has helped digital consumer companies grow brand love.
My passion for storytelling and creating memorable user experiences fuels my ability to connect with global audiences and enhance customer loyalty.
Let's Talk About Mental Health
Let's Talk About Mental Health
Origin & Dream
I was raised by my mother and grandmother, and our home was instilled with love. However, mental health was a taboo topic.
My Dream — A world where mental health is easily a dinner table conversation, seeking therapy is embraced, and the next generation receives the support they truly deserve.
I think its possible, don’t you?
What I Bring
Performance
My data-driven approach has scaled digital consumer brands and launched new products through a strategic mix of owned and paid channels, along with segmentation strategies to enhance retention. I nerd out on words like Aided Awareness, Conversion Rate, and LTV!
Product
I've had the privilege of founding product marketing at startups and companies like Paramount, focusing on consumer insights and strategic positioning to drive subscription and product adoption. Memorable launches include gamified savings accounts for Gen Z and partnering with the NFL for Super Bowl pre-watch streaming parties.
Project
Hire a production company and produce a TV ad in 6 weeks, launch a new app internationally, and manage a rebrand and a new site before our Super Bowl commercial in 1 month—done it and project managed it, too. I guess it’s a Michelle thing to wear many hats.